13 January 2012--Blink of eye has entered 2012 in the whole world is celebrating the new year begins the moment, China to meet again in late January arrival of Dragon Year tradition.
Long history in China has always been a dignified, noble and sacred significance. In Chinese mythology and legend, the dragon is a kind of snake, lizard legs, chicken legs, antlers, fish scales, the tiger to be magical animal. This composite structure, which means the dragon is the first of the beasts. Dragon in China's feudal era symbol of the emperor, even to today's society, people still like to use to describe a long distinguished identity and social status. In Western countries there is also the myth of the dragon's image, and the Chinese Dragon The difference is more representative of the Western Dragon is a mysterious term strength and magical abilities.
Dragon for the Chinese people have such a special meaning for the Chinese Dragon Year on the granting of a better more ambitious hope. Meanwhile, as China's economic growth and the impact on world culture, the West's major brands are also insight into the Chinese Dragon and the Dragon for the complex, and have been offering related products, has been the first time to seize the Year of the Dragon luxury goods market.
For internationa luxury watch brands, with a Chinese dragon design elements introduced a series of products has three main purposes. First, as China's growing luxury spending, the Chinese luxury goods market has become the main target of Western luxury brands. Products with a dragon design elements can be faster, more direct and closer to the distance between Chinese consumers.
Secondly, in the traditional Chinese dragon approaching, these elements of luxury with the dragon, brought both a sense of luxury brands but also has brought good luck dragon element meaning, undoubtedly the most able to attract the Chinese luxury consumer purchase of commodities.
Again, the Chinese dragon represents the noble, the meaning of luxury and luxury brands want to express their own brand image of each other, the two complement each other, dragon naturally become a luxury brand in the Year of the Dragon approaching one of the important design elements.
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